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Airline

Case Study

Design Brief:

 

AirBorne Airlines is looking to expand on the UX research that has been conducted and complete the UI (user interface) design of their website. As a UX team, we’ve researched the market need for an airline that promotes ultra-comfortable, economical flights.

Iterations & Colours

Iterations

Design System & Components

Design System

Variables

Variables
Resposive Design
Usability Testing

WHAT 

I have learned

  • I've learned the importance of testing colours within their specific contexts. For example, the initial colours I thought would work well didn't work with the given wireframes or the desired vibe. It's crucial to always test colours in their actual settings, as well as to consider accessibility contrast ratios and colour blindness requirements.

  • Usability testing is always essential, as designers often assume certain features will benefit users, but in reality, users prefer having control over their decisions. For instance, in Insight #3, automatically changing screens confused more users than anticipated.

Prototype
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